The Rules of Acquisition, in the fictional Star Trek universe, are a set of guidelines intended to ensure the profitability of businesses owned by the ultra-capitalist alien race known as Ferengi. The first rule was made by Gint, the first Grand Nagus of the Ferengi Alliance, a role with political, economic, and even quasi-religious duties. The title of “Rules of Acquisition” was chosen as a clever marketing ploy (since the rules are merely guidelines) and Gint numbered his first rule as #162, in order to create a demand for the other 161 Rules that had yet to be written. The Rules were said to be divinely inspired and sacred (thus furthering the original marketing ploy).
More on Wikipedia
Comments