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Quote posted by lizzy Avatar lizzy 29 months 19 days ago
2
People don't want to buy a quarter-inch drill, they want a quarter-inch hole.

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Your prospect doesn’t want a product; she wants a solution. You need to listen to uncover your prospect’s hidden needs, and then sell your product as a solution. It’s not about what you’re selling – it’s about how what you’re selling can help the customer. Be valuable.

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